Press Releases

FOR IMMEDIATE RELEASE - March, 10, 1999

New Benefit Survey Program Identifies Member Needs

A key element to the success of our Co-op service to our members, is the development of a special program designed to identify the products and services of interest to each member, to shield our members from unwanted solicitations from Co-op vendors, and yet enhance the profitability of our vendors so they want to keep on marketing through the AAFD.

"Our new Benefit Survey Program is a win/win marketing concept that exemplifies the AAFD's dedication to market solutions," reported Purchasing Co-op General Manager, Guy Lafrance. "We are hiring new Member Benefit Coordinators who will survey our members and prospective members on a regular basis to identify purchasing preferences and serve as our members 'personal shoppers.' Our benefit coordinators will direct our members to the products and services they are interested in, and shield members from unsolicited sales calls regarding low priority goods."

The American Association of Franchisees and Dealers is the oldest and largest direct member non-profit trade association representing the interests of franchisees and independent dealer networks throughout the United States. Stressing market solutions and franchisee empowerment through independent franchisee associations, the AAFD has grown to represent more than 12,000 franchised businesses nationwide.

For more information, contact the AAFD at 800-733-9858, or visit our website.